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There’s no real roadmap for becoming a gay-friendly business, and it’s possible that you’re going to make some mistakes along the way. The important thing is that your heart is in the right place and that you’re willing to accept constructive criticism so you can become a better ally, supporting the LGBTQ+ community in ways they want and need.
85% of LGBTQ+ consumers prefer to buy products or services from a brand that advertises in the LGBTQ+ media or has ad creative specifically targeting them.
Go Media International knows the message needs to be the right one for your LGBTQ+ market.
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